Ian Rosenberger, CEO of Day Owl, addressed how rising tariffs—now at 27.5%—force companies to reevaluate pricing strategies. He informed listeners that these tariffs compel his company to consider raising backpack prices, posing challenges in an already fraught global supply chain. Amid this economic uncertainty, consumers and businesses alike will face the repercussions as production costs rise. Rosenberger’s commentary highlights the urgent need for companies to adapt pricing and manufacturing strategies to survive in a complex market.