According to Gary Cohn, former top economic advisor to President Trump, U.S. consumers will start feeling the impact of tariffs by the end of May. Prices at stores will likely rise, leading to concern among shoppers. Cohn noted that many consumers are scrambling to avoid price hikes, which could alter spending habits. This upcoming rise in prices emphasizes the need for consumers to be prepared for changing economic conditions influenced by ongoing trade policy. The tariff situation continues to demand attention as its effects unfold in real-time.