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July 1, 2025

Nike’s Q4 Performance: A Turning Point in Sales and Tariff Impacts

Nikeโ€™s recent quarterly report shows a strong uptick, with shares rising 9% pre-market. Sales fell to 11.10 billion despite beating forecasts, which marks a crucial turn for the company.

Challenges Ahead

Due to tariffs imposed on imported goods from China, Nike expects to incur around 1 billion in additional costs.

Future Outlook

Nike’s leadership emphasizes a forward-looking perspective, developing strategies to stay competitive amid changing market dynamics.

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