Major household names such as Pandora, Puma, and Hugo Boss are currently reevaluating their pricing strategies in light of increasing tariff pressures. The uncertainty stemming from U.S. trade policies has prompted these brands to contemplate changes, not only in pricing but also in supply chain operations. As the market reacts, some companies are factoring in adjustments to their sales forecasts to remain competitive. These developments reflect the broader implications of U.S. tariff strategies and how they impact global commerce. Brands are now under pressure to find a balance between maintaining profitability and responding to changing market dynamics.