Quinn Lai, founder of a DIY watch brand from Hong Kong, is redirecting business strategies toward Europe. This move comes after Washington implemented higher tariffs and ended a de minimis rule that previously allowed low-value packages from Hong Kong to enter the U.S. market duty-free. With increasing trade barriers, Lai feels that expansion into the European market is crucial for survival. This strategic pivot emphasizes the impact of tariffs on small businesses and the need for adaptability in a changing trade landscape.