Blackrock, a global leader in investment management, has made a significant leap into the cryptocurrency market by launching its first bitcoin exchange-traded product (ETP) in Europe. This launch signifies an expansion of Blackrock’s crypto footprint beyond its U.S. base. The iShares Bitcoin ETP will be available on several European exchanges, featuring a competitive fee structure. This move aims to tap into the rising institutional interest in digital assets. By offering an accessible investment vehicle for bitcoin, Blackrock is poised to attract a new wave of investors looking to diversify their portfolios with cryptocurrency, potentially igniting further growth in the European crypto market.