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January 14, 2025

Apple and Samsung’s Smartphone Shipments Decline Amid Chinese Rivals

Preliminary data from the International Data Corporation (IDC)Apple (NASDAQ: AAPL) and Samsung (KS: 005930), as both giants confront escalating competition from Chinese brands like Xiaomi, Oppo, and Honor.


Insights on Global Smartphone Market Trends

  1. Shifting Market Shares

    • In 2024, Apple held on to its leading position with an 18.7% global market share, closely followed by Samsung at 18% and Xiaomi at 13.6%.
    • Although Apple managed to retain its lead, shipments saw a decrease of 4.1% to 76.9 million units. Samsung’s shipments dropped by 2.7% to 51.7 million units.
    • Chinese manufacturers achieved a groundbreaking record, shipping 56% of the worldโ€™s smartphones in Q4, showing their dominance.
  2. Chinese Companies Rapidly Expanding

    • Xiaomi, Oppo, and Honor gained footholds by targeting low-end and mid-range markets while expanding aggressively into Europe and Africa.
    • Xiaomi exhibited remarkable growth among the top five brands with a15.4% increase in shipments year-over-year.
  3. Global Smartphone Market Developments

    • The global smartphone market rebounded in 2024 after two years of decline, spurred by surging demand for affordable devices and solid domestic sales in China.
    • Surprisingly, the interest in foldable devices decreased, despite high-profile promotions and marketing efforts.

Challenges Ahead for Apple and Samsung

  • Tariff Threats: IDC cautions of possible new tariffs under the new U.S. administration, complicating the smartphone market landscape.
  • Competitive Pressures: Apple and Samsung must innovate faster and consider aggressive pricing strategies to combat the ascent of Chinese competitors.

2025 Outlook

With the global smartphone market poised for growth, Apple and Samsung must devise strategies to regain their market share in response to fierce competition and shifting consumer preferences.

For in-depth financial analysis:

  • Utilize Full Financials for both Apple and Samsung.
  • Visit Financial Growth API for a historical overview of revenue and profitability trends among leading smartphone makers.

 

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