Wix.com delivered impressive results for the first quarter of 2025, reporting revenue of $473.7 million, narrowly surpassing the $472.1 million estimate. The cloud-based website platform achieved an operating income of $37.4 million and reported total gross profits of $321.9 million, yielding an adjusted gross margin of 69%. Net income stood at $33.8 million with free cash flow amounting to $142.4 million.

Financial Overview

• Total Revenue: $473.7 million vs. $472.1 million forecast

• Gross Profit and Margin: $321.9 million; 69% adjusted gross margin

• Operating Income: $37.4 million

• Net Income: $33.8 million

• Free Cash Flow: $142.4 million

Maintaining Margins in a Competitive Landscape

The consistent 69% adjusted gross margin reflects Wix’s scalable subscription-based model. Investors looking for deeper insights into Wix’s profitability can explore trailing-twelve-month metrics compared against other SaaS peers.

Forecast and Growth Prospects

• Q2 Revenue Projection: $485–489 million (an 11-12% year-on-year increase)

• Full-Year 2025 Revenue Forecast: $1.97–2.00 billion

Wix’s forecast suggests optimism around continued growth in subscriber numbers and demand for professional services.

Investor Focus Areas

1. Subscription Revenue per User (ARPU): Upselling higher-tier plans is essential to reach the upper range of Q2 revenue guidance.

2. Efficient Cost Management: Sustained margin expansion may occur if research and marketing expenses grow more slowly than revenue.

3. Monitoring Free Cash Flow: With $142 million in free cash flow, it’s crucial to observe capital expenditure patterns and any share-buyback or dividend announcements.

By combining recurring revenue strength with disciplined cost management, Wix is well-positioned to meet growth objectives and maintain robust margins through 2025.