Wix.com (NASDAQ:WIX) shares surged over 5% intra-day after Wells Fargo upgraded the stock to Overweight from Equal Weight, raising its price target to $216 from $173. This upgrade stems from increasing confidence in the company’s potential to unlock value through premium product offerings and improved pricing strategies.

Recent enthusiasm for Wix Studio, the company’s advanced website creation platform, highlighted promising feedback. Analysts believe a pricing mismatch for Wix Studio presents significant opportunities for monetization.