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June 16, 2025

UBS Maintains Neutral Rating on Apple, Predicts Temporary Surge in iPhone Demand

UBS holds a Neutral rating on Apple Inc. (NASDAQ:AAPL) with a price target of $210. Recent iPhone sales data indicates a strong start to the June quarter, but UBS warns that this surge may be short-lived. The firm suggests that consumer fears over potential price hikes due to U.S. tariffs on Chinese and Southeast Asian imports could have influenced recent demand.

iPhone sell-through is estimated to be approximately 4 million units higher year-over-year, marking a significant boost, although typically, the June quarter sees slower sales. Analysts suggest that the strength observed might not be sustainable without stronger product catalysts or demand drivers.

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