UBS has raised its price target on Starbucks Corporation (NASDAQ:SBUX) to $95 from $90, maintaining a Neutral rating. The upgrade reflects the coffee giant navigating a period of mixed sales in its U.S. market, with rising brand perception challenges.

Starbucks is currently implementing a “Back to Starbucks” strategy to enhance domestic transactions and ultimately strengthen earnings. Despite concerns over competition and value perception, analysts are optimistic that these initiatives could foster recovery.