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May 26, 2025

Trump Extends Smartphone Tariffs to Apple and Samsung Devices

President Trump confirmed on Friday that a 25% tariff on imported iPhones will also apply to devices from Samsung and other manufacturers. This announcement comes while maintaining a 50% tariff on European Union goods until a trade agreement is established.

Details of the Tariff Proposal

  • 25% tariff applies to all imported smartphones from Apple (NASDAQ:AAPL) and Samsung (KS:005930).

  • 50% tariff on EU products persists until a bilateral agreement is reached.

This broader smartphone tariff threatens to elevate consumer prices and diminish profit margins for global manufacturers.

Technology Giants Facing Valuation Pressures

As tariffs could significantly impact international sales and profit, investors will closely monitor valuation trends. It is crucial to assess Apple and Samsungโ€™s forward price-to-earnings multiplesโ€”key indicators of market expectations for future earnings, which can be examined through the Ratios (TTM) API.

Revenue Dependence on Smartphone Sales

Smartphone hardware constitutes a substantial portion of revenue for both companies. To evaluate the potential implications, analysts can investigate each firmโ€™s revenue mix through the Revenue Product Segmentation API, which details earnings based on product categories, highlighting how reliant Apple and Samsungโ€™s revenues are on smartphone sales.


These developments underscore the immediate impact of escalating trade tensions on the consumer technology sector. The impending tariffs are expected to influence pricing, margins, and market valuations for leading smartphone brands.

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