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January 31, 2025

TikTok Faces Uncertainty As Advertisers Seek Alternatives

With the future of TikTok in the United States hanging in the balance, advertisers and ad agencies are searching for viable alternatives. Political discussions continue regarding TikTokโ€™s operational fate, making it crucial for businesses to pivot towards other digital marketing platforms. The initial sale deadline has passed, creating even more urgency for agencies looking to adapt strategies and maintain competitive edges in digital advertising.

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