Fahd Hamidaddin, the CEO of Saudi Arabia’s Tourism Authority, provides insights into the nation’s tourism landscape. High inflation levels are impacting consumers’ disposable income, creating shifts in travel patterns. As the kingdom works to boost its tourism sector, understanding these economic effects becomes crucial. Hamidaddin emphasizes the need for strategies that attract tourists despite economic pressures. The Saudi government is keen on transforming the tourism industry as a significant player in economic diversification. His perspectives offer valuable insights into both immediate challenges and future opportunities for the Saudi tourism sector.