A pivotal moment unfolded at the Bitcoin 2025 Conference in Las Vegas. In a video that has gone viral, Strive CEO Matt Cole made a compelling appeal to Meta CEO Mark Zuckerberg. Cole urged Zuckerberg to adopt Bitcoin into Meta’s financial strategy, citing the potential benefits of adding Bitcoin to the company’s balance sheet. The call has sparked a wave of excitement and speculation about Meta’s possible alignment with cryptocurrencies. As cryptocurrency continues to gain traction globally, insights from influential leaders like Zuckerberg could signal a significant shift in corporate finance and investment strategies.