Starting May 1, Hermes will increase U.S. prices on its luxury bags, scarves, and other goods. The company announced during an analyst call that it aims to fully offset the effects of U.S. President Donald Trump’s universal 10% tariffs. This response comes ahead of potential additional tariffs, which may reach 20%, that the European Union could face. Adjusting prices allows Hermes to maintain its premium brand status while adapting to changing market conditions.