Gold prices reached unprecedented levels as investors reacted to fresh trade tensions. On Friday, gold soared towards $2,800.93 per ounce, setting a new record high. This surge comes as U.S. President Donald Trump reiterated his plans to impose a 25% tariff on imports from Canada and Mexico, effective February 1. Markets remain on edge over these tariff threats, particularly with Trump’s warning of potential 100% tariffs targeting BRICS countries. The global economic landscape shifts, and investors seek the safety of gold amid rising geopolitical tensions and inflation fears. The Federal Reserve asserts a dovish stance, making the case for gold’s appeal even stronger in uncertain times. Demand for safe-haven assets is surging as uncertainties loom around international trade relations and economic balances.