The GBP/USD exchange rate is currently seeing challenges, trading around the 1.3290 mark as the US Dollar gains strength. The Pound Sterling faces pressure as GfK Consumer Confidence in the UK fell to -23 in April, the lowest reading since November 2023. This decline comes amid rising living costs and concerns over global trade dynamics, diverging from previous forecasts. As UK retail sales data looms on the horizon, the market braces for further impact on the currency pair.