The EUR/GBP pair lost momentum, trading near 0.8530 during the early European trading session on Friday. The strengthening of the Pound Sterling (GBP) against the Euro (EUR) follows stronger-than-expected economic data from the UK. As investors digested news regarding UK retail sales, anticipation built around how these numbers would influence market dynamics. Traders should remain alert to shifts in the exchange rate as the reactions from the data continue to unfold throughout the day.