Introduction

Domino’s Pizza Group has rolled out an ambitious five-year strategy dubbed the Profitability and Growth Framework, focused on expanding operations and investing in technology and marketing. Unanimously supported by franchise partners, this initiative seeks to enhance profitability while targeting significant growth across the UK and Ireland.

Key Goals of the Framework:

1. Expansion Goals:
   Achieving £2 billion in system sales by 2028 while expanding its footprint to over 1,600 stores, with 50-60 new openings expected in fiscal 2024.
2. Franchise Collaboration:
   Extending new store payment incentives from three to five years, and promoting joint investments in technology and marketing to foster mutual growth.
3. Performance Metrics:
   In Q4 2023, Domino’s reported a 5.3% growth in total orders and a 2.7% rise in same-store sales, showcasing solid business momentum.

Conclusion
Domino’s Pizza Group’s strategy underscores its commitment to franchisee partnerships and operational expansion. With a keen focus on shared investments and robust growth, Domino’s positions itself favorably amidst the competitive landscape. Stay informed about Domino’s key financial developments through reliable financial platforms.