Establishing Proof of Reserves should be a fundamental standard for Bitcoin treasury companies. Investors deserve verifiable, on-chain evidence demonstrating that their Bitcoin assets actually exist. This standard builds trust and accountability in a space often criticized for its lack of transparency. Such evidence confirms that the Bitcoin held by these companies is genuine and accessible. The demand for accountability in cryptocurrency is growing, especially as more institutional players enter the market. Without proper verification systems, the risk of misleading practices will remain a concern. Companies must prioritize transparency to gain and maintain investor confidence as they navigate the complex crypto landscape.