Recent reports reveal that American consumers are absorbing the cost of tariffs imposed on imported goods, not China. E-commerce giants such as Temu and Shein have raised prices dramatically, with some items witnessing a staggering 377% increase. Amazon has recently come under scrutiny for its decision to hide tariff costs from consumers amidst fierce criticism from the White House. This situation brings to light the impact of trade policies on everyday Americans. As prices rise, consumers need to be aware of how these tariffs affect their purchasing power and the overall economy. Understanding this dynamic will empower consumers to make wiser financial decisions moving forward.