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May 21, 2025

Ford Adjusts EV Growth Strategy Amid Weak Demand

Ford Motor Company is scaling back its electric vehicle ambitions by reallocating one of its Kentucky battery plants to collaborate with Nissan. This shift follows lower-than-expected demand for EVs, according to reports from The Wall Street Journal.

Maximizing Efficiency with Partnerships

Initially, Ford’s $7 billion joint venture with SK On aimed to establish two functional battery factories in Kentucky. Currently, one remains underutilized while the other functions below capacity. By supplying U.S.-made cells to Nissan, Ford aims to offset fixed costs while temporarily suspending its 2024 financial outlook due to tariff uncertainties, anticipating a $5 billion loss in its EV unit this year.

Financial Strategies and Market Implications

  1. Cost Savings: Collaborating with Nissan enables Ford to mitigate overhead from underused assets, leading to reduced costs per kilowatt-hour.

  2. Tariff Considerations: This arrangement provides Nissan a domestic battery source amid import tariffs, while helping Ford navigate U.S.-China trade challenges.

  3. Strong Credit Position: As noted, Ford has a BBB corporate rating, holding over $30 billion in cash and equivalents, granting them necessary liquidity to manage EV-related challenges.

Auto Sector Valuations Under Pressure

The drive to expand EV production has pressured automotive sector valuations. Currently, Fordโ€™s EV/EBITDA ratio stands at 4.5 times, which is significantly lower than the auto sector average of 6.8 times, as indicated by market analysis.


As Ford adapts its battery strategy via strategic partnerships, it underscores the broader industry challenge of balancing electric ambitions with immediate economic realities.

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