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May 19, 2025

Singapore’s Business Strategy: Firms Seek Market Diversification

Kok Ping Soon, CEO of the Singapore Business Federation, emphasizes the urgency for Singaporean firms to diversify their markets. He highlighted the influence of U.S. tariffs on local businesses, calling for clarity regarding what constitutes ‘secure supply chains.’ As companies navigate shifting trade dynamics, a strategic approach to market diversification could guard against volatility. Understanding these changes is key for local businesses aiming to maintain an edge in a competitive landscape.

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