Ecommerce giants Shein and Temu are informing their customers of impending price hikes as changes in trade policies affect their operations. Both brands have garnered significant popularity in the U S due to their low-priced offerings, but new developments signal the end of the era of cheap goods for consumers.

The announced price increases come as companies respond to the loss of the de minimis exemption, which previously allowed certain items to enter the U S duty-free. Retailers are poised to adjust their pricing strategies to maintain profitability amidst rising costs and shifting market conditions. Analysts predict consumers will need to adapt to these changes, which could subsequently impact shopping behaviors and purchasing decisions in the ecommerce space.